Discover interesting methods businesses are utilizing QR codes in marketing, payments, and customer interaction. Beyond basic hyperlinking, QR codes have come a long way. Nowadays, businesses are using them as marketing tools, in order to make their processes efficient and to improve customer experience. With smartphones in every pocket, QR codes have become ubiquitous and are an inexpensive way to bridge our physical world with the digital one. Check out the 10 cool ideas and awesome ways businesses can use QR codes to boost their bottom line and customer loyalty.

Interactive Product Packaging

Rather than list tons of information about a product on packaging, brands could include a QR code that links to:

• A product tutorial video
• Ingredient or sourcing information
• Care instructions or recipe ideas

For instance, a coffee company can hyperlink to videos that show the journey from bean to cup – creating more insight and appreciation for their product.

Contactless Menus in Restaurants

The QR code menu boom of the pandemic has given way to living menus:

• Easily Update Menu Items – Never Reprint
• Offer seasonal promotions
• Collect feedback on dishes

Tip: Use a QR code for this web page and make sure to back it up with an easy-to-type memorable URL in case your customers want to share the menu link.

Event Check-In and Ticketing

Organizers can send a QR code to the attendee for:

• Fast, contactless entry
• Real-time seat assignments
• Access to event schedules

For example, a music festival might use a single QR code for ticket validation and to give users access to an on-site map.

Seamless Mobile Payments

Smaller businesses may be able to speed up check-out using QR codes.

• Same as: PayPal, Stripe, or even some other native payment apps.
• No physical POS devices needed
• Reduce transaction times

Hint: For events that are repeated and pop-up shops, have a fixed QR code with the screen payment link.

Augmented Reality Experiences

Merge QR codes with AR to make your brand alive:

• Show 3D product models
• Allow users to virtually try on clothing or accessories.
• Create gamified experiences

For instance, a furniture retailer can allow customers to scan a QR code to visualize their sofa in the living room.

Customer Feedback and Reviews

Stop directing customers to review sites (just ask for a review):

• Google / Yelp / TripAdvisor Review pages
• Encourage real-time feedback after purchase
• Provide Small Inducements to Take Surveys

Digital Business Cards

Replace paper cards with a QR code that:

• Stores your contact in the phone book directly
• Your LinkedIn profile, website links
• Has your portfolio / catalogue of services

You can also update the content linked to your QR code without having to print a new one.

Loyalty and Rewards Programs

Benefits programs simplified via QR Codes:

• Customers scan a code to get points.
• Digital loyalty card
• Deliver instant discount coupons

For instance, a coffee shop might print QR codes on receipts in order to signal customers to trigger their loyalty points directly on the web.

Real Estate Property Tours

QR codes on “For Sale” signs: For use by agents

• Listing virtual tours or 360° walkthroughs
• Neighbourhood information and mortgage calculators
• Allow instant booking of viewings

Product Authentication

There is a growing issue with counterfeit goods. Brands can use QR codes to:

• Verify product authenticity
• Share warranty registration links
• Offer after-sales support

Use case: Embed a QR code in every luxury handbag pouch to validate its authenticity.

That is the wonder of QR codes, they are simple and elastic. They integrate offline and online marketing efforts, facilitate smoother transactions — including from a mobile device — and drive unique customer experiences. From a mom-and-pop coffee shop to the Fortune 500, with some creativity in QR code integration, you can distinguish your brand and do it on the cheap.

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